What is a QR Code and How Can You Use It?
QR (Quick Response) codes are scannable square barcodes that can store information such as website links,
contact details, social media profiles, or even plain text. When scanned with a smartphone or tablet camera,
the QR code quickly takes the user to the intended content without the need to type anything manually.
Why Use QR Codes in Your Marketing?
QR codes are an easy and effective way to connect offline materials to digital content. They help bridge
the gap between your printed promotional items and your online presence. Here are some common ways you can use them:
- Business Cards – Link to your website, LinkedIn, or a downloadable vCard to make saving contact details easy.
- Leaflets & Flyers – Direct people to product pages, offers, or booking forms.
- Posters & Banners – Send users to landing pages, event registrations, or digital brochures.
- Product Packaging – Give quick access to instructions, reviews, or warranty info.
Tips for Effective Use
- Use mobile-friendly content – Most people will scan with their phone.
- Add a clear call to action – e.g., "Scan to view our latest offers".
- Test your QR code before printing it.
- Keep the design clean – Avoid placing it on busy backgrounds or making it too small.
QR codes are a simple, low-cost way to boost your marketing and improve customer engagement.